Lead Generation and Campaign Management
We provide multi-channel campaign management for branding and lead generation initiatives that are designed to help you get in front of your target prospects and differentiate yourself. Backed by a proven marketing, branding and lead generation experience across Education and Information Technology industries and a vast combined experience of our leadership, we deploy innovative solutions to create, package and promote lead generation and proposition based campaigns. These campaigns are centered around win themes, to generate qualified sales ready leads by leveraging multiple channels like thought leadership assets, emails, social media and telemarketing.
Appointment Setting and Telemarketing
Connecting with the right party contacts and capturing their key business needs is vital to any meaningful business discussion. Our appointment setting services and highly experienced telemarketing team uses a blend of research techniques, probing skills and consultative selling, to determine the budget, authority, needs and timescales of your target audience. We then position your products and solutions to your prospective clients.Our end objective is to ensure that your sales teams are equipped with the right account insights and are able to connect to the right level of client contacts, at the right time.
Lead and Database Enrichment
We understand that a high quality target database is fundamental to any successful marketing and telemarketing activity. With subscriptions to some of the leading databases covering the Americas, Europe and Asia Pacific and access to some of the best research tools, we equip you with key business insights about your customers and prospects, have the complete information of their organization structures and get relevant details about your target audience.
We also provide custom built solutions to meet all your client database needs. From building a fresh target audience contact list of your prospective clients, to taking your existing databases across multiple sources and enriching it with the most updated contact details and insights, we specialize in database enrichment. We also enrich your existing unqualified leads from multiple marketing and sales programs and add market and customer insights to them for a meaningful follow-up through telemarketing and campaigns.
Content Creation and Marketing Consulting
Creating the right messaging to map your brand, solutions and offerings to your client's business needs, can help you differentiate against your competitors. We help you create differentiated marketing assets, campaign messaging and thought leadership collateral through our experienced subject matter experts and marketing professionals. With our multi-channel approach to marketing and lead generation, we also provide marketing consulting services to advise you on which collateral would resonate best on which channels with your target audience. So, whether you are looking for high impact case studies, thought leadership papers, creating brand assets, differentiated solution collateral or messaging for your campaigns, we can help you with the right story line and packaging to run campaigns effectively.